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A comment on The Weather Channel has stopped publishing video on Facebook. Parent comment

Re:The Weather Channel has stopped publishing video on Facebook by gamblor956 on Wednesday May 23, 2018 @04:23PM (#17137874)
Sounds like it was a terrific success based on the metric tested. They wanted viewers to see the entire ad, and making a shorter ad guaranteed that...

Video advertising doesn't generally trigger an immediate call to action; it's always been a tool of brand awareness, so why would you want to have a longer ad if most users simply skip over it?

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Re:The Weather Channel has stopped publishing video on Facebook by duxup on Wednesday May 23, 2018 @10:47PM (#17140646)
It was a success based on the metric. It also could not have had any other result than success based on the % of ads that could not be skipped. There was no other possible outcome.
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Re:The Weather Channel has stopped publishing video on Facebook by tazard on Thursday May 24, 2018 @01:08AM (#17141250)
I usually close the tab if a YouTube ad starts. I rarely care about a video enough to sit through an ad for it.
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