Ahh, right you are. That is an important distinction. Still, it seems a little odd to me that it results in the same thing and is treated differently. What if a government asked Facebook to ban someone and they complied, is that Facebook doing it or the government.

Government is doing it. If Facebook is doing it at the direction of a government entity and would otherwise not do it (and this is where I would expect case law to get into the contextual details of implicit/explicit direction etc) then government is acting in violation of the first amendment.

It doesn't result in the same thing. If Facebook bans someone, they can't log in. If the state bans someone, they can be fined or jailed. And in this particular case, he was banned from all social media and a bunch of other websites.