Re:The Weather Channel has stopped publishing video on Facebook
by chipperyman573 on Wednesday May 23, 2018 @12:35PM
(#17135509)
>There's also the clickbait issue. Pages that begin to repost as a revenue generator face a death spiral down to clickbait posts. TWC probably wanted to cut it off before such a thing ruined their brand.
There's already a lot of clickbait on weather.com.
>Runaway Boat Sucked Into Dam, But the End is the Best Part
>Is Your Home's Electricity Safe? 5 Things to Check
>6 Tips To Allergy-Proof Your Home For Spring
There's also an article with this[0] image and the title "Odds of Development Increasing - here's what we know".
These all have a CSS class "js-sponsored-title", so there probably is some kind of kickback installed
[0] https://dsx.weather.com/util/image/map/DCT_SPECIAL9_1280x720...
They probably didn't reshare anything because they are already a part of NBC Universal. Thus, they already have other sources of funding that would dwarf anything that product placement or paid placements could achieve.
Keep in mind that video itself is ultimately TWC's main product, not whatever they post on Facebook. As long as they can broadcast their video somewhere, they will be okay.
There's also the clickbait issue. Pages that begin to repost as a revenue generator face a death spiral down to clickbait posts. TWC probably wanted to cut it off before such a thing ruined their brand.