Look at their footer

> Silvestar is a fearless web developer and consultant, JAMstack enthusiast and Wordpress coder currently available for hire.

This person may have accidentally reinvented content marketing but they aren’t implementing a known good strategy. They are a web developer, a coder, available for hire. They say they’re a consultant, which is nice but they don’t understand the difference between a consultant and a contractor. A consultant is way more expensive. If this person has a marketing position or a niche I don’t know what it is. I’m completely convinced they’re a good web developer but they don’t have a market position more differentiated than “I build websites”.

Actually, this "Consultant" part is released today. I could consult a client, and charge my hours, but I wouldn't mind if someone else implements the proposed solution. :-)

Great. I wish you every success but if I might offer some suggestions you need to figure out what expensive problem you are solving and sell that solution. Persuade people you can save them a lot of money or make them a lot of money and sell based on the value you can provide for them. Not a coder for hire. Sell based on value, not capacities.

From looking at their submission history, it seems this is the first "hit" they had, so content marketing probably hasn't helped much... until now.

FWIW my own pipeline of consulting clients relies solely on introductions and blogging ("content marketing" but much less formal). I continue to encourage new freelancers/consultants to write and share their knowledge more often.

I'm a bit cynical because I know good marketers maintain rep on many accounts on several key social network/forum sites. It's easy to do. Just queue up some actually interesting informative posts and the do a little automation to spread them out over time.

Hint: it's not easy to do

Easy wasn't the right word. Straightforward would have been better. I understand there is a great deal of effort that goes in to it.

By "write and share" I meant writing substantive and informative content such as essays and guides. I did not mean social media posts, which I think is what you're referring to.