If his point is that "_every_ new product or feature, no matter how minor or how incremental, is treated as the second coming" then he's picked a bad example in Google Duplex in that it does seem noteable - the HN coverage was the second highest voted and most commented story this month (1875 points, 750 comments). It's not that booking hairdresser is a big deal - it's not. It's that it seems kind of half way between Siri and passing the Turing test which is a big deal.