> His lab will often create micro-versions of these kind of illusions for their research—putting an ambiguous sound in front of “ark,” for example, such that it might sound like “bark” or “park.” Then, if people are primed with images of a dog, say, they’ll be more likely to interpret it as “bark.”

There was a Flash animation from about 2001 done as a tribute to MAME. It is set to the tune of Irene Cara singing the theme to "Fame"; and every time the word "fame" is sung, the MAME logo is flashed on the screen. Given the low quality of Flash audio during those days, our ears wwre tricked and we all heard Irene Cara sing "MAME".