> If I was a video content producer, I wouldn't use a Facebook Youtube clone, even if it seemed better. I'd expect to get kneecapped, probably in the 2-3 year timeframe.

But unless any platform has an exclusivity clause, it's pretty risk free and largely effort free (a multi-platform deployment tool will emerge I'd think) for producers to publish to all platforms. Actually, if(!) platforms would cooperate, this would be nice because they could then differentiate on features.