Exactly. I keep reminding people that other than Android, which was just a follow on to Apple's pioneering, they havn't really done anything truly innovative on their own COMPLETELY in house other than maybe Google Glass, which you could argue was a response to apple watch and the whole wearable craze (which sorta died out). They really should have stuck with Glass and not chickened out to pressure, hopefully it will be resurrected. All the AI stuff is a result of acquisitions of smaller companies like DeepMind. Waymo is a result of picking of the guys already doing DARPA self driving competitions, arguably one of their best moves but still not really an in house breakthrough. Nowadays, Google constantly plays the "me too" game in every realm. Alexa vs OK Google is a great example. All their X projects sound "feel goody" but ultimately lack luster. They abandon Boston Dynamics which I still think has great potential.