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Re:Amazon’s Mechanical Turk Has Reinvented Research by archgoon on Friday May 18, 2018 @02:37AM (#17099177)
Several of the referenced papers from the article seek to address this question:

"Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk"

https://www.jstor.org/stable/23260322?mag=amazons-mechanical...

"Socially Mediated Internet Surveys: Recruiting Participants for Online Experiments"

https://www.jstor.org/stable/43284764?mag=amazons-mechanical...

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