The EU is (very slowly) moving in that direction. Last year they introduced legislation so that you can travel throughout the EU with your subscriptions[0] and the next step is to change copyright rules to a country of origin principle so that if you own the broadcast rights in one EU country, you are also allowed to deliver it to other EU countries[1]

[0] https://ec.europa.eu/digital-single-market/en/cross-border-p...

[1] https://ec.europa.eu/digital-single-market/en/news/proposal-...