Re:Airbnb's new typeface
by mannykannot on Tuesday May 15, 2018 @06:27PM
(#17078466)
> Now every time you drive past a Wal-Mart, the font tells that story before you even walk into the store.
If so for me, then it must be subliminal, as I had not even noticed the typeface. If the message is 'bland' and 'unexceptional', then at least I have not been subliminally misled.
Re:Airbnb's new typeface
by ggg9990 on Wednesday May 16, 2018 @02:59AM
(#17080507)
Bland and unexceptional is the brand. Walmart isn’t trying to be fun or cool, they’re trying to signal “cheap stuff inside.” If bland and unexciting came to your mind, it’s working.
If so for me, then it must be subliminal, as I had not even noticed the typeface. If the message is 'bland' and 'unexceptional', then at least I have not been subliminally misled.