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A comment on Airbnb's new typeface. Parent comment

Re:Airbnb's new typeface by phailhaus on Tuesday May 15, 2018 @03:18PM (#17076882)
Why do you think it's stupid? Having your own typeface makes your brand subconsciously recognizable at a glance.
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Re:Airbnb's new typeface by jrs95 on Tuesday May 15, 2018 @04:48PM (#17077752)
Given how similar it is to Netflix Sans (and probably many other Sans fonts) I highly doubt that this is something you would prove if you were to test it.
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Re:Airbnb's new typeface by phailhaus on Wednesday May 16, 2018 @07:30PM (#17087296)
Yes, which is why I said subconsciously.
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