Re:Intel wants to charge $50 to unlock stuff your CPU can al...
by wtallis on Sunday September 19, 2010 @09:49PM
(#1707460)
Do you honestly think that Intel is subject to "heavy competition" in the desktop CPU market?
They have exactly one competitor (AMD), and because Intel is so much bigger and has so much more money, they always have newer and better fabs. The only ways AMD can be competitive with Intel are to be really daringly clever with their chip design (Athlon 64, and hopefully the upcoming Bobcat and Bulldozer cores), sell their chips at lower profit margins, take advantage of Intel's mistakes (Itanic vs Athlon 64), and to pick their battles wisely (AMD has never been able to field a whole product lineup that is competitive across the board). The barriers of entry to that market are so high that even AMD can't fully surmount them, and AMD definitely can't gain ground or even maintain solvency by doing what Intel does but slightly better.
They have exactly one competitor (AMD), and because Intel is so much bigger and has so much more money, they always have newer and better fabs. The only ways AMD can be competitive with Intel are to be really daringly clever with their chip design (Athlon 64, and hopefully the upcoming Bobcat and Bulldozer cores), sell their chips at lower profit margins, take advantage of Intel's mistakes (Itanic vs Athlon 64), and to pick their battles wisely (AMD has never been able to field a whole product lineup that is competitive across the board). The barriers of entry to that market are so high that even AMD can't fully surmount them, and AMD definitely can't gain ground or even maintain solvency by doing what Intel does but slightly better.