Re:Schneier: Security companies can't explain their products
by tptacek on Tuesday April 22, 2008 @12:19PM
(#170689)
RSA isn't an end-user conference right now; for the majority of the vendor dollars spent, the prospects are:
* Fortune 500 director/security people
* OEM partners
* The trade press
If you have a different target, it has always been dumb to shell out for RSA. So, I disagree with the premise of Schneier's post, and with the conclusion. Nobody is trying to sell anti-lock brakes to grandma (at least, nobody serious). They're trying to:
* Fortune 500 director/security people
* OEM partners
* The trade press
If you have a different target, it has always been dumb to shell out for RSA. So, I disagree with the premise of Schneier's post, and with the conclusion. Nobody is trying to sell anti-lock brakes to grandma (at least, nobody serious). They're trying to:
* Sell them to Ford
* Sell them to Enterprise Rent-A-Car
* Sell them to Progressive Insurance
* Sell them to Car & Driver