Re:GDPR will pop the adtech bubble
by taeric on Monday May 14, 2018 @01:22PM
(#17067356)
That still seems to broad of a definition. I get that it is taught to be concerned with the 4Ps, but those can clearly exist independent of a marketing department. Or any discernible marketing strategy.
Consider, as well, that the engineering department is also responsible for the Product. In large, they are also influential in the Price. Yet, I think it would also be unfair to give engineering full credit for a successful product. Even if it was well engineered or poorly marketed.
Which is to further my point that I was not trying to dismiss marketing as a valid area that a company should invest in. I just don't think it should deserve full credit for Coke and McDonald's existing. :)
Consider, as well, that the engineering department is also responsible for the Product. In large, they are also influential in the Price. Yet, I think it would also be unfair to give engineering full credit for a successful product. Even if it was well engineered or poorly marketed.
Which is to further my point that I was not trying to dismiss marketing as a valid area that a company should invest in. I just don't think it should deserve full credit for Coke and McDonald's existing. :)