Re:The Best Fix for American Drug Prices Is Already on the B...
by maxerickson on Sunday May 13, 2018 @11:44PM
(#17062511)
You're counting ads for baby shampoo and band aids as drug marketing.
I'm sure Johnson & Johnson does spend an awful lot on marketing drugs, but boy do the details hidden in SGA sure get hand waved away.
Re:The Best Fix for American Drug Prices Is Already on the B...
by aaavl2821 on Monday May 14, 2018 @01:20AM
(#17062906)
as another commenter said, that marketing spend also includes JNJs massive consumer products business and med device business
Also, pharma increasingly buys new products through acquisitions rather than develop them in house these days. So you have to look at the balance sheet, not just the p&l. Note that JNJ spent $30B buying actelion last year among other smaller acquisitions
edited to add: especially when you look at the US R&D tax credit, available under section 41 of the tax code.