GDPR will pop the adtech bubble

Re:GDPR will pop the adtech bubble by dizzystar on Sunday May 13, 2018 @07:43PM (#17061660)

Advertising doesn't work that well if you look at the raw numbers. Assume you have a great campaign and awesome conversion funnel, so that you get 1% clicks and 1% conversion.

The math is 100 x 100, or one sale for every 10,000 eyes who sees your ad.

In a vacuum, those numbers are awful. If your entire marketing strategy is buying ads to convert to sales, then of course, advertising doesn't work, and really, you probably shouldn't be advertising in the first place.

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Re:GDPR will pop the adtech bubble by manigandham on Sunday May 13, 2018 @07:52PM (#17061702)

The only thing that matters is ROAS. If you spend $1 and get back > $1 in return, it works.

Also about half the market is branding, which is all about exposure rather than direct clicks or conversions.

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Re:GDPR will pop the adtech bubble by chrismorgan on Monday May 14, 2018 @01:27AM (#17062926)

While reading your comment. I imagined 10,000 one-eyed people. :-)

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