GDPR will pop the adtech bubble

Re:GDPR will pop the adtech bubble by nine_k on Sunday May 13, 2018 @05:43PM (#17061199)

Have they got the following mostly right:

    * Your age bracket;
    * The fact that your net worth is positive (not deep in debt);
    * Whether you live in a city / suburb / countryside;
    * Which part of country is that;
    * Your gender;
    * Your race / ethnicity, broadly?

If so, they still have an immensely precise focus on you, compared to TV, radio, or paper media, even if they're mistaken about your cat.

[ Parent | on HN ]

Re:GDPR will pop the adtech bubble by krageon on Monday May 14, 2018 @04:58AM (#17063905)

I don't know about the person in question, but in order:

* Yes, but the age bracket for me is _very_ wide (it says "alive and not in need of new knees yet probably", but not much more)

* They didn't have this info

* This was wrong

* No, they didn't have this (although the country itself was correct)

* Wrong

* They did not have this

[ Parent | on HN ]

Re:GDPR will pop the adtech bubble by reaperducer on Sunday May 13, 2018 @07:41PM (#17061650)

He just doesn't want to admit on HN that he has a cat.

[ Parent | on HN ]

Re:GDPR will pop the adtech bubble by seem_2211 on Sunday May 13, 2018 @09:54PM (#17062150)

Yep agreed. As a salesperson, knowing someone went to college is often more helpful than knowing what exact college someone went to - too personalized is just creepy. I think the trick is somewhere around the space being able to accurately engage someone with of "hey you look like the sort of person who might be interested in xyz".

[ Parent | on HN ]