Re:GDPR will pop the adtech bubble
by majani on Sunday May 13, 2018 @05:30PM
(#17061154)
The only way to eliminate all waste in advertising is to use an affiliate marketing model and that's the biggest cesspool of them all.
[ Parent
| on HN ]
Re:GDPR will pop the adtech bubble
by manigandham on Sunday May 13, 2018 @10:31PM
(#17062271)
Affiliate marketing does not magically get rid of waste. It just transfers the risk involved to another downstream party, while buying a shield of deniability of the unethical and scam tactics commonly used by affiliates.
We are considering an affiliate model for a new side-product. Can you point out the worst issues we should watch out for ?
(Its a virtual-goods product. Not subscription, but usually multiple-return customers. Around 70% gross margin since we have some high upfront provisioning cost.)