Re:GDPR will pop the adtech bubble
by enraged_camel on Sunday May 13, 2018 @03:49PM
(#17060643)
I'm not 100% sure, but I believe the cameras at Walmart are for security only. I don't believe Walmart is using facial-recognition technology to identify visitors, track their behaviors (which aisles they visit, how long they look at specific products, etc.) and then using it to other retailers for them to then target those visitors with ads.
[ Parent
| on HN ]
OK, it's the petrol station part of the supermarket, but
"Tesco is set to install hi-tech screens that scan customers' faces in petrol stations so that advertisements can be tailored to suit them, it has been reported.
The retailer will introduce the OptimEyes screen, developed by Lord Sugar's Amscreen, to all 450 of its UK petrol stations, in a five-year deal, according to The Grocer.
The screen, positioned at the till, scans the eyes of customers to determine age and gender, and then runs tailored advertisements."
https://www.theguardian.com/business/2013/nov/03/privacy-tes...