GDPR will pop the adtech bubble

Re:GDPR will pop the adtech bubble by belorn on Sunday May 13, 2018 @03:33PM (#17060552)

Piwik has several blog post about this very topic, for example: https://matomo.org/blog/2017/09/gdpr-potential-consequences-...

You can disable the tracking parts in Piwik, or you can assume a legal stance under one of the 6 exceptions like "Legitimate interests" (https://matomo.org/blog/2018/04/lawful-basis-for-processing-...).

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Re:GDPR will pop the adtech bubble by amag on Sunday May 13, 2018 @03:55PM (#17060679)

Thanks, that's very interesting! I wasn't aware that IP address is considered personal data under GDPR... That seems exploitable...

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Re:GDPR will pop the adtech bubble by mulmen on Sunday May 13, 2018 @09:00PM (#17061949)

In what way are you thinking IP address as PII is exploitable?

My first thought is that you could impersonate a person by spoofing their IP address. PII identifies a person but I don't think anyone is advocating for (solely) IP-address based bank logins.

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