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A comment on GDPR will pop the adtech bubble. Parent comment

Re:GDPR will pop the adtech bubble by switch007 on Sunday May 13, 2018 @03:08PM (#17060426)
Currently, or in relation to GDPR? What's your source?

https://ico.org.uk/media/for-organisations/data-protection-r... (20th Oct 2017):

> Like the DPA, the GDPR applies to ‘personal data’. However, the GDPR’s definition is more detailed and makes it clear that information such as an online identifier – eg an IP address – can be personal data

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Re:GDPR will pop the adtech bubble by geocar on Sunday May 13, 2018 @03:58PM (#17060699)
> What's your source?

The ICO. I've called them up, and they've confirmed their 2011 interpretation of personal data:

https://ico.org.uk/media/for-organisations/documents/1591/pe...

An IP address is "personal data" in the same way that "lifestyle information" or a "location" is. That someone can combine an IP address with other information to personally identify someone is important, but it doesn't prevent me from logging personal data.

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