>How would this possibly increase the already-complete surveillance of everything you do? They already know who you are, where you live, every cent you spend and where, every site you visit, every email/call/sms you do, and it's all tied back to you.

This is simply false. I choose not to carry a smartphone, I pay with cash for virtually everything, no "social media", I often use a VPN. There are many people who voluntarily give away all of their personal data to corporations - and there are many (though far fewer) of us who don't.