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You mentioning "log in" in this context makes it pretty clear you're also fairly ignorant about the specific topic. Log ins, shopping baskets, ... do not require a cookie notice.
Re:Google YOLO clickjacking
by opinionator1 on Friday May 11, 2018 @12:35PM
(#17048711)
Not only is what you're saying irrelevant to my point, you're wrong. "Log ins, shopping baskets" do require a notice if they are persistent, which almost all of them are. Looks like you're the ignorant one here.
The goal was to let users opt out of tracking in the hope that the industry would self-regulate.
Now that it hasn't, GDPR is coming down hard.
Web devs really manage to fuck everything up.