BlackRock Backs a Startup to Find Out What Young Investors Want

Re:BlackRock Backs a Startup to Find Out What Young Investor... by charlesdm on Thursday May 10, 2018 @04:58PM (#17042914)

Honestly, I don't get this product. Aren't you dealing with minimal amounts?

How much can a customer who adds a few dollars a month to his account be worth anything to an asset manager? Won't it take years before even the user acquisition cost is recouped?

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Re:BlackRock Backs a Startup to Find Out What Young Investor... by prklmn on Thursday May 10, 2018 @05:27PM (#17043114)

I don’t really think it’s an investment in the product itself, but rather a nice touch point that will be used to market other investment vehicles.

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Re:BlackRock Backs a Startup to Find Out What Young Investor... by jmathai on Friday May 11, 2018 @03:00AM (#17045446)

I have an account and it's up to $2k in under a year. I think I have an automated $100/month deposit too. It's money I don't notice missing that's bring saved. It's not a lot but it's easy and a lot better than nothing.

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