Also generally speaking, apps are better in that they’re nowhere near as bad as the web can be when it comes to being intrusive/annoying/demanding, and oftentimes even ads are better behaved in apps - it’s usually just a single banner or occasional interstitials, and even then there are limits on how much they can do automatically (no pinball machine redirect chains and nothing can force the user to leave the app).

This is because it behooves app devs to ensure that both their apps and any ads in them are reasonably well behaved, because if they aren’t, the user will uninstall the app with zero remorse, find a better behaving alternative, and likely never return. There’s not even a chance of some random link they encounter bringing them back to the app.

In short, most apps lend users a greater sense of control, whether it’s actually true or not (I’d say it’s a half truth).

Obviously the fix for this is for browsers to pull in the reigns on what’s possible in the name of improving user experience, placing native app-like restrictions on web apps and ad networks. This seems unlikely though, given how it would probably spur the wrath of many web app devs...