No, though it's that sort of thing. I came up with the term because it seemed to describe the key process at work in future software - at least, the kind which I expect/hope to see - and which depends on a sort of weak AI.

It needs an essay-length answer, and I'm not quite ready to do it yet. And at that, it's conceptual, addressing my subjective view of content/interaction problems in different domains, and my equally subjective view that they're isomorphic to some other technical problems for which we have or are converging on solutions. Some might find it aggressively different, others a handwaving restatement of ideas that already exist. I don't want to be a tease, so rather than saying more I'll start making notes this weekend.