Maybe I'm alone here, but I feel like pay per article is going to discourage readership. It now takes the one time decision (aka signing up for the subscription) and makes it into a decision that happens every time you open the site.
There's also a breakeven point with metromile (Google Fi, etc) and a standard subscription. If I recall correctly, they are targeting people who don't drive very frequently, which isn't what I'd imagine publications would want to do.
As for cable, i pay 0$, because I don't need it, at all.
Cell phone bill is 23$/month for 2 people, using USmobile.com You get 100minutes and 100 MB of Data and 100 text messages per month. I don't need all those data hungry apps anyway.
Car insurance: metromile.com lets you pay roughly 2c - 3c per mile plus about 15$/mo base. That's much better than 100$ per month.
Who the heck wants all this? "all of our research shows people want high-definition images with their stories, instant loading of articles on the site, and interactivity. ", " Consumers want immersive experiences, well-designed pages with fonts, graphics, photos, and videos coming together into a compelling format." Is this really what the majority of people want?
I'd gladly have a simple page with simple graphics with a nice readable layout. that last thing i want is some stupid video playing in the middle of the page, slowing things down.