Like Wikipedia the vast majority of value is from free content. That trend continues across my browsing habits. I need to use an ad blocker because I frankly don't see a lot of them.
I don't really agree with how you're defining portfolio company job links as ads.
AFAIK they do not charge portfolio companies for job links, so is it really an ad if they don't charge for it / it generates no revenue? The companies and tech mentioned in their descriptions are often just as interesting as other stories posted here. They are more in a gray area of content marketing or sponsored content than native advertising.
I suppose you could make an argument around it potentially increasing the value of their equity stake in a company by making that company more valuable. It seems a bit roundabout — I don't consider them ads any more so than a link to your blog post is an "ad" for your blog, or the comment posts in the monthly job threads are "ads".
Ryan’s link to his blog is 100% an ad, IMO. So are YC portfolio job postings.
If the motivation is "I might forget my blog address; better record it here", it's not an ad. If the motivation is, "I want people to be able to find out more about me/drive awareness of me or the blog," it's an ad.
This is misleading. HN does have ads, in the form of job posts for the YC companies. The site itself also serves as a business development tool for a (now) huge investment fund.
Additionally, this site isn't so cheap to run anyone could do it without caring about the cost. The hardware and bandwidth isn't free [1], but more importantly, I believe multiple people work on HN part-time, and dang works on it full-time [2]. That's not cheap, at all.
1. https://news.ycombinator.com/item?id=11889575
2. https://blog.ycombinator.com/meet-the-people-taking-over-hac...