I specifically whitelisted the ads on Daring Fireball (and a few other sites) because they're 1) relevant and 2) unobtrusive. I would whitelist any site with the same policies.

Back when I bought magazines at news stands, the ads were a big part of the reason as they were targeted to my interests (without spying on me). I want to connect with relevant advertising. I just want to do it on my terms, with out spyware, malware, slow load times, autoplaying video and sound, distracting animation, etc.