We've had adblockers for fifteen years. It was reasonable to speculate that they might kill online publishing in the early 2010s maybe. But now?

Print doesn't have easy adblocking, it's just you and a pair of scissors. Which is stronger, print or web publishing?

How many years of adblockers not destroying the internet should we see before it's reasonable to reevaluate our initial assumptions about their impact?

https://en.wikipedia.org/wiki/List_of_dates_predicted_for_ap...