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Re:How much does Apple know about me? The answer surprised me by wil421 on Friday May 04, 2018 @11:26AM (#16995278)
Or they realized that hardware and software (App Store) is the better long term approach. Hardware is what Apple has always been known for and Jobs in general if you add in Next.

Google and FB sell ads and their products are built around better selling ads. Privacy is counterintuitive to their business model. Apple and even Microsoft can and should focus on privacy because their business models won’t be impacted as much. They can strengthen their relationships with customers who buy into their ecosystems.

Android is the oddball for google and I don’t know enough to comment about privacy.

Re:How much does Apple know about me? The answer surprised me by solarkraft on Friday May 04, 2018 @04:46PM (#16998170)
Google collects tons of data on Android through their Apps (Chrome, Search, Maps) in connection with Play Services.

That doesn't seem like a less sustainable model, it seems better in the longer term. As the hardware market is saturating Apple has a harder time selling newer phones (turn up the marketing machine), but Google can still sell personalised ads.