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Re:When Google Hates Your Name: Why We Renamed Our Startup by jaf656s on Thursday September 16, 2010 @04:05PM (#1698957)
This is determined probabilistically, so as you get more coverage (and links) the term occurs more often on the web, thus making it less likely that it was a misspelling.

I imagine link text might be given more weight over regular text, but I am not sure. Anyone know for sure?

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