I think your on to it. But can we just say that people and characters aren't just "good" or "bad".

I want to be Don Draper because he is handsome, well dressed, and extremely intelligent. That doesn't mean I want to do everything negative he did. Although I wouldn't mind being able to drink at work.

When kids play Batman, one of them has to be The Joker. It could be that they like clowns or the color purple. It doesn't have to mean that the child is murdering cats in the backyard.