This is what I see as the true power of kubernetes -- once people start developing high quality (hopefully open source) applications for platforms like kubernetes, providers like AWS should lose their "value-added" benefits, and be reduced to more like colo providers, maybe offering 24/7 support as well.

That will be when the ubiquitous cloud truly arrives -- run on whatever provider in the sky, and as long as they run kubernetes you can run your workloads there.