There's not just "private company" and "the government". There's "informal group", "association of people", "single person hosting their own stuff".

In the world I dream of, I could easily (and "easily" is the key word wrt the fact we're not there yet) host my own stuff and it would be visible to other people without a company or a government as intermediaries (except maybe for infrastructure, but that's something that can be solved, in the abstract, by mesh networks).

Of course we're not even close to having that, but the point is we should (IMHO) point our efforts in that direction. Is there money there? I don't know. Should I care there is no money there? I'm not sure.