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Re:“Lifefaker.com makes faking perfection easy” by hrktb on Monday April 30, 2018 @08:22AM (#16957937)
It might depend on when you think it started.

Does usenet fit the bill ? (no ‘likes’ per se, but the number of answers in a thread would be a good proxy)

Or blog rings where people would link to your pages and you’d monitor link numbers and page views ?

or just the number of comments on your “guestbook” section of your blog ?

I am not sure if those were more or less legitimate to accumulate than likes. My parents sure didn’t understand what we could be doing on the internet (I passed it as a research tool while still studying) but friends would proudly show their blog numbers, there was a hierarchy of well respected posters on boards, and there was a clear social effect IRL during off meetings.

In a way I think the numbers game started the minute something could be counted regarding stuff you did online.

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