Hmmm, I was trying to think how you can do such a thing on a smaller scale. You must have enough people in one geographic area to pull this off. So either you are launching in only a few locales, or you have a large enough national following to make this work.

Also, having this much overhead for such a small group demands that those chosen to participate must be networked type people who are willing and able to broadcast their experience. Otherwise the experience will only have a muted affect, and not worth the cost.