Unless I'm missing something, this needs an obvious hook of why it's easier, right up front. I see a number of attractive screenshots, but nothing to excite a user into "Wow! This is simple!". I mean, everyone says their software is simple. You're going to have to show, not tell, right on the front page.

Your audience is nontechnical users, and I think there may be a bigger hurdle there to get them to "click on the big green button". At least a better screenshot maybe? I can see it's supposed to show editing I think but it's not clear.