It's the best of a wiki, a website builder and a book.

We built this in response to our own needs. We needed a way to collaborate and publish but wikis weren't working for us. They were easy, but not easy enough and they are typically too ugly to use as a primary website.

The key innovations for us were:

Snap Editor: Click anywhere on the page and you edit in place. The page "snaps" around the text to let you know that you can edit. Drop dead stupid easy. Table of Contents: In wikis, you end up with orphan pages. In normal website navigation, you are usually limited to only around 5 pages before it gets messy. The table of contents on the right makes sure you never lose a page and that you can organize up to 1000 pages. It is drag and drop all the time.

Site Decorator: Wikis (and many website builders) are ugly. We built a template designer that we know works because even our developers were making good-looking websites.

One thing we aren't sure of is how to sell our product. Is it a new type of wiki? Is it a simple website builder? Curious what you guys think.