Re:Go's New Brand
by pier25 on Friday April 27, 2018 @11:00AM
(#16941235)
I'm a rare breed of designer + developer with 20 years of experience and I've been involved in branding projects with marketing agencies too. I agree, branding is hard, pleasing humans is hard.
In the case of Go I think both the branding and the logo are a mistake, objectively speaking.
I get that in the briefing they conveyed to the designers the idea that Go is a fun programming language, but both the client and the designers completely ignored the target audience. Developers, specially Go developers, care about reliability, performance, convenience, stability, etc. None of these characteristics is expressed in the brand other than "fun" above anything else.
Subjectively speaking I have a strong reaction against the brand. I'd rather have the old ugly gopher than this which I can't identify or empathize with in any way.
In the case of Go I think both the branding and the logo are a mistake, objectively speaking.
I get that in the briefing they conveyed to the designers the idea that Go is a fun programming language, but both the client and the designers completely ignored the target audience. Developers, specially Go developers, care about reliability, performance, convenience, stability, etc. None of these characteristics is expressed in the brand other than "fun" above anything else.
Subjectively speaking I have a strong reaction against the brand. I'd rather have the old ugly gopher than this which I can't identify or empathize with in any way.