News for hackers. Stuff that matters.
Re:Go's New Brand by Lev1a on Friday April 27, 2018 @06:39AM (#16939715)
Your first paragraph immediately reminded me of the logo/CI transition for one of Germany's largest hospital operators, "Helios" (subsidiary of Fresenius):

"old" logo (easily recognizable as a medical institution, easily discernible "H" for "Helios"):

http://www.medical-network-hessen.de/images/News/Helios_Klin...

"new" logo ("H" not clearly discernable in the two green blobs, no reference to medicine at all):

https://www.helios-gesundheit.de/fileadmin/_processed_/d/4/c...

All in all, from quite good to meh.

Re:Go's New Brand by mcgreevy on Friday April 27, 2018 @08:37AM (#16940313)
> "H" not clearly discernable in the two green blobs, no reference to medicine at all

I've never seen either of these logos before, but in the new one I immediately see the "H" formed by the white space between the two "green blobs", which to me look like "healing hands" and which I take as a medical reference (although TBH they do make me think "chiropractor" rather than "doctor"). I don't think the new one is great, but I much prefer it to the old one, which looks like a very half-assed attempt to combine an H with the Rod of Asclepius. It's like they weren't even trying.

Re:Go's New Brand by Lev1a on Friday April 27, 2018 @09:08AM (#16940501)
What I meant to say is that the old one is a logo that (without any text or anything) practically screams "hospital"/"medical institution" to anyone looking at it for the first time, while the new one is rather ambiguous, especially if you have no context for it.