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A comment on Go's New Brand. Parent comment
The problem is all in communication:
1. Communicating the requirements with enough clarity to enable the designer to translate those requirements into creative.
2. Communicating constructive feedback to adjust the creative.
The most productive exchanges are when the client understands the creative process.
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The problem is all in communication:
1. Communicating the requirements with enough clarity to enable the designer to translate those requirements into creative.
2. Communicating constructive feedback to adjust the creative.
The most productive exchanges are when the client understands the creative process.