News for hackers. Stuff that matters.
Re:Go's New Brand by carapace on Thursday April 26, 2018 @09:31PM (#16937756)
I see that "Brand Guide" as style over substance personified:

> Roboto is a contemporary sans serif typeface designed for readability.

That's an oxymoron: "sans serif typeface designed for readability".

Thin sans serif body text is how you show you hate your reader's eyes.

And they didn't even run a damn spell-checker over the thing:

> For additional background and guideance (sic)

(Points for using the correct word "typeface" in lieu of "font" tho. Are you watching Woz!?)

Re:Go's New Brand by matt4077 on Thursday April 26, 2018 @09:44PM (#16937831)
For screen reading, sans is often preferred. It's possible that this is somewhat outdated advice with the advent of High-DPI displays, but it certainly still holds true if you're targetting a diverse set of devices, including older screens.

And, since you went there first: "lieu".

Re:Go's New Brand by carapace on Thursday April 26, 2018 @10:37PM (#16938061)
D'oh! I mispelled "lieu" but corrected it within the edit window. Heh.

That's classic: I'm scolding the other fellow for not looking where he's going and I walk into a pole myself. Heh.

but... I'm a rando posting in anger. They're a brand company that just released a thing for Google with a typo in the "Brand Guide". (It's in the PDF, is it in the hardcopy? I'd be mortified if this was my project.)

I don't really have a response for your point about screen reading.

Re:Go's New Brand by vram22 on Friday April 27, 2018 @03:27PM (#16943580)
>That's classic: I'm scolding the other fellow for not looking where he's going and I walk into a pole myself. Heh.

Muphry's Law :)

https://en.wikipedia.org/wiki/Muphry%27s_law