Are you sure? Amazon has free shipping for orders over $25, if you didn't have that "free" shipping, how many times would you pay for shipping versus consolidating multiple orders? Would you count on free 2-day shipping or order far enough ahead to get the free shipping.
I'm a long-time prime member when when my renewal comes up, I'm not sure I'm going to renew. Since I'm already a Netflix subscriber and the Amazon "free prime" catalog is worse than Netflix, prime video is not much of a draw for me
Most items on amazon I can get next day for free. Sometimes it saved my bacon (forgetting a gift or some household item) and sometimes I just get what I want faster. That aspect is very appealing to me.
If they remove the next day shipping or start charging I will reconsider because it won’t make sense to wait for stuff that I can easily go to a store and buy.
So yeah, they have free shipping but not on next day delivery.
Our household saves more on delivery fees then annual subscription price and you get access to their movies and TV shows, plus other prime stuff (early access to items, etc.)
I think some will be turned off but it won't really be a lot of folks at the end of the day.