There are clearly very intelligent people and seemingly without a conscience, and who even admit that they would do things in untraceable ways, including in part under and between different company names; not a stretch to imagine activities happen on no books with no trackable gain given in exchange -- or even in plain sight however people erring on the side of doubt and disbelief. We have the evidence smacking us in the face every day though. The result of Cambridge Analytica's activities, seemingly along with Russia's help - directly or indirectly I'm not sure, is getting someone like Trump into office, along with apparently winning elections in other nations around the world.
I'd say very high-stakes they're playing for, positioning someone in as President of the United States to align with Russian motives, along with the shit going on with Syria and nerve agents actively being used.
It's certainly rallying the world to align for good, to align for accountability - against those who are acting bad.