Also, there seems to be some evidence that RBF is an observable phenomenon [1]. Empirically I have experienced it both as a perceiver and one who is afflicted.
Psychologically, most humans have a System 1 (fast and subconscious) way of perceiving things, and it's very hard to change that through mass awareness and such. System 1 is based on mental schemas which cumulate over life.
There are of course "enlightened" people who would slow down their thoughts and engage their System 2 (slow conscious thought) in order to overcome prejudice, but the vast majority of people are not enlightened.
And unlike race and skin color, it's very hard to start a conversation in society to combat prejudice against people with RBF because it's subtle, non-systemic, and the severity of its effects are fairly submerged and hidden. It's also not strictly speaking a debilitating condition, although there is some social cost.
I think it's easier for people who are afflicted to try to moderate the effects that their face has on other people's perceptions. It takes some (non-onerous) effort but such efforts do improve their life appreciably.
I would not liken it to prejudice against skin color at all. Just because the two seem to have some things in common doesn't mean they have all things in common.
[1] https://www.huffingtonpost.com/entry/resting-bitch-face-is-r...
Uh, I think the correct acronym is "BRF", as in "Bitchy Resting Face". "RBF" is for "Radial Basis Function", or "Rich Boy Friend", depending on where you're coming from.
Of course, since I realised the connection I've never been able to stop reading "RBF kernel" as the "Rich Boy Friend kernel".