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Re:High fructose corn syrup rebranded as 'corn sugar' by seiji on Tuesday September 14, 2010 @12:54PM (#1691246)
Value Jet renamed themselves AirTran after one of their planes exploded. GTE became Verizon after being horrible for years.

Great hacker branding intro: http://blip.tv/file/319044/

"A brand is a const identifier."

(back story to the video: http://steve-yegge.blogspot.com/2007/08/how-to-make-funny-ta...)

Re:High fructose corn syrup rebranded as 'corn sugar' by kiuyhjk on Tuesday September 14, 2010 @01:29PM (#1691397)
Windscale renamed itself Sellafield after a little tiny, nothing to worry about, nothing to see here, reactor explosion.

Plan B, after the next incident, is to rename it Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Re:High fructose corn syrup rebranded as 'corn sugar' by seiji on Tuesday September 14, 2010 @01:46PM (#1691485)
Here's some humour help. Looks like your third attempt is almost Welsh.

How about: Windscale renamed itself Sellafield after their reactor exploded. I hear they're going to try "Blaidd Drwg" next.

Re:High fructose corn syrup rebranded as 'corn sugar' by kiuyhjk on Tuesday September 14, 2010 @01:52PM (#1691516)
Llanfair.... is a famous (for very small values of famous) welsh railway station with the longest name in the world. People go there to take pictures of the sign.

However having a name longer than a tweet is likely to limit your fame in the internet age!

Re:High fructose corn syrup rebranded as 'corn sugar' by seiji on Tuesday September 14, 2010 @01:57PM (#1691538)
Mae'n ddrwg gennyf am y camddeall. Yr wyf yn sefyll gywiro.