Also, why does a company or anyone else "own" personally identifiable information in the first place? The logic is completely inverted and we seem to have all been OK with it in the first place. Why does a company like Facebook "own" what is mine from the beginning — is it just because it is in a row in their database? Is it because I once clicked OK on a TOS? Now I can revoke this consent and Facebook and others have to comply. Previously they could just tell me to FO. Sounds like a great win for users!
The issue isn't really even about any desire on the part of companies to abuse personal data. It comes down to the many ways that even companies with the best of intentions can violate this regulation.
It is also trivial to enforce a routine manual scrub of small amounts of private data.
The only people who might have trouble are "small" data resellers having millions of accounts of personal data. It is good they will have to comply.
If you're using a third party service, you will have to use it with prejudice. No more randomly including J. Random noncompliant Ad Agency as a middle man illegitimate handler and washing hangs of it.
Also URLs are perfectly fine as you're not processing the data. The thing that changes is that you have to specify which third party service you use and that it is externally managed. Probably link to their privacy policy and they also have to be compliant with GDPR. This will make it possible to actually get rid of the images and protect your privacy.
Guess where the air is purest?
Not the EU, that's for sure.
https://www.nytimes.com/2016/05/12/science/who-says-europe-t...
After consultation with GDPR experts, this, unfortunately, is the conclusion we came to at my company as well - and is the same one that many other smaller companies will arrive at as they try to comply with this unwieldy and burdensome regulation. It might take a few years, but the incredibly unhealthy end result of this law will be two Internets: one that people in the EU have access to, which will mostly be operated by large companies that can afford to implement GDPR, and another including all sites that the rest of the world can access. My guess is that this will also have a significant negative impact on EU startup funding, as the risk of being wiped out by fines for even minor violations of this very complicated law that is subject to unique legal interpretations in each of 28 different countries is quite high. Few investors are going to take on that kind of risk.
In short, this law is already on track to create a fractured Internet that deprives EU citizens of access to the vast majority of Internet services, and consolidates the private data that their regulators are so worried about in the hands of a few giants.