99.9999% means only 1 in a 1,000,000 care, where's it's more like to be 1 in 10 or maybe 1 in 20. If you'd said 90% or 80% you'd be closer.

It's stupid to make such a wild proclamation, that, for example, only 70 odd people in the whole of the UK care.

For Google it's millions or 10s of millions of their consumers.